StudioPhro* is the independent consultancy practice of Drew Smith.

Drew helps clients transform their own capabilities through becoming better connected to the world around them, with a focus on design research, strategy, and product and service development.

Before reestablishing his studio, Drew was the Netherlands Country Lead for ?What If! Innovation, part of Accenture, and the Global Innovation Lead for Accenture’s automotive business. Prior to this, Drew held a number of in-house, management consulting, and agency leadership roles.

Over the past 15 years, he’s worked with clients across the automotive, financial services, life sciences, and technology media and telecoms sectors, and in this time, he’s lived in 6 countries and 7 cities, and worked across many more.

He holds an MA in Automotive Design from Coventry University, and a BDes in Industrial Design from University of Technology, Sydney.

Along with his friend Joe Simpson, he publishes Looking Out, a newsletter and podcast, and he’s also a Special Correspondent for Mark Pesce’s podcast, The Next Billion Seconds.

He can be found online at studiophro.com and drewpasmith.com, on Twitter as @drewpasmith, and on Mastodon as @drewpasmith@mastodon.au. His LinkedIn profile is here.

*About phronesis

Phronesis is the wisdom to determine ends, and the means to attain them. Or, in other words, the practical wisdom that comes from the work that Drew does best.