StudioPhro*

Lindfield

Lindfield, NSW, 2070

+61416442060

Look up. Look Out. Connect the dots.

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StudioPhro*

Why does Apple's new CarPlay (still) look so bad?

December 22, 2023 Drew Smith

Apple’s second generation CarPlay as shown in a Porsche instrument panel.

For those interested in automotive UX design, the arrival of Apple’s second generation CarPlay has been eagerly awaited. On the current evidence, we might have waited in vain.

Perceived quality and focussing on what matters

August 1, 2023 Drew Smith

Wouldn't it be nice to catch this sort of thing before it wrecks a reputation?

Perceived quality and customer acceptance of new ideas have often been judged on gut feet and qualitative research. Intended Future brings quantitative rigour to the space.