For those interested in automotive UX design, the arrival of Apple’s second generation CarPlay has been eagerly awaited. On the current evidence, we might have waited in vain.
Read moreOn Porsche, CarPlay, and the luxury of consistency
As GM looks to evict Apple from its instrument panels, Porsche is doubling down. Why? I’d argue that it’s a move entirely consistent with Porsche’s brand values.
Read morePerceived quality and focussing on what matters
Perceived quality and customer acceptance of new ideas have often been judged on gut feet and qualitative research. Intended Future brings quantitative rigour to the space.
Read moreCultural lenses on robots, or: why the BMW i Vision Dee freaks some of us out
In the headlong rush to integrate virtual personal assistants in to cars, Eastern history holds some valuable lessons to smooth their adoption in the West.
Read moreA social theory for why the Mercedes performance subscription will probably fail
As car makers try to increase margin through subscription services, social networks offer some clues as to how they might succeed.
Read moreColours for the best of times, and the worst of times
Why are people going crazy for flat-coloured cars? I’ve long had a theory that tries to explain this, one that hinges on our fears and our hopes.
Read moreCitröen's oli shouts Enough!
In May, I sent out a prayer for an OEM to buck the bigger battery-is-better trend. Citroen’s answered my plea.
Read moreVolvo's Driver Understanding System and the importance of language
Volvo has carefully chosen the words to describe its new safety system. It's right to.
Read moreOn Severance and the automotive industry
Severance is an allegory for how we try and fail to separate our work lives from our home lives. It’s also an allegory for the danger of keeping ourselves separate from the world we depend on.
Read moreMaking sense of restomods
In a world in which the character of cars is under threat, restomods offer brands the chance to keep their weird and wonderful histories front of mind.
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