As GM looks to evict Apple from its instrument panels, Porsche is doubling down. Why? I’d argue that it’s a move entirely consistent with Porsche’s brand values.
Read moreCultural lenses on robots, or: why the BMW i Vision Dee freaks some of us out
In the headlong rush to integrate virtual personal assistants in to cars, Eastern history holds some valuable lessons to smooth their adoption in the West.
Read moreA social theory for why the Mercedes performance subscription will probably fail
As car makers try to increase margin through subscription services, social networks offer some clues as to how they might succeed.
Read moreColours for the best of times, and the worst of times
Why are people going crazy for flat-coloured cars? I’ve long had a theory that tries to explain this, one that hinges on our fears and our hopes.
Read moreOn "resilience"
As we move from pandemic to financial downturn to extinction event, organisations will increasingly call on individuals to be more “resilient”. Beware.
Read moreThe Gothenburg aesthetic
As designers, we can’t help but be influenced by our surroundings. That’s why it’s so important to change them up every now and then.
Read moreCitröen's oli shouts Enough!
In May, I sent out a prayer for an OEM to buck the bigger battery-is-better trend. Citroen’s answered my plea.
Read more100 Ways to Leave Your Employer
A big part of a strategist’s job is about looking for shifts suggest and new future, and the signals that show it unfolding. This magazine is one of those signals.
Read moreOn Severance and the automotive industry
Severance is an allegory for how we try and fail to separate our work lives from our home lives. It’s also an allegory for the danger of keeping ourselves separate from the world we depend on.
Read moreMaking sense of restomods
In a world in which the character of cars is under threat, restomods offer brands the chance to keep their weird and wonderful histories front of mind.
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